The Ministry of Tourism has expressed pride in the festivals organized by various partners across the country, particularly highlighting the 2024 UMP Festival.

Ministry spokesperson Joseph Nkosi stated that events like these are a source of pride for the Ministry, as they reflect the success of creating a conducive environment and working collaboratively with event organizers.

“As a Ministry, we believe in partnering with organizers of such events to support each other in promoting them both locally and internationally. When we collaborate, we can include these activities in our promotional materials,” Nkosi said.

He also emphasized how the UMP Festival and similar events contribute to the nation’s economic growth through tourism.

“Festivals like these attract new visitors, both domestic and international, which in turn boosts the local economy as these visitors spend money on accommodation, food, transportation, and souvenirs, contributing to economic growth,” Nkosi added.

Ken Zizwa Limwame, CEO of Chitoliro Productions and the organizer of the UMP Festival, shared with The Nation newspaper that the festival’s journey began 15 years ago. At that time, urban music, arts, and culture were not given the recognition they deserved despite their potential and impact.

Now, the UMP Festival has grown into a giant, also hosting the country’s biggest music awards. This year’s event is like no other in Malawi and beyond—an eco-friendly and tech-driven festival with cultural, creative, touristic, sporting, philanthropic, and social entrepreneurial objectives.

“The innovative mix of various segments on offer, all set against the picturesque backdrop of Cape Maclear, makes UMP Festival a must-attend event. With multiple sites and stages—including a family-friendly zone and a gospel dimension—there’s something for everyone,” Limwame said.

By Rashid Mkwehiwa